Hello World, so the last time I wrote a blog, I was working on Sorted – the marketplace for local tasks.
Sadly, Sorted was too expensive to keep running, we had some FANTASTIC support and worked hard to make a great product for our 30,000+ users. However, with the lack of traction, and our competitors raising much more money from investors and other external factors, it made sense to shut Sorted down.
On to the next as they say.
I’ve had a short sabbatical and thought about what business/problem I wanted to help solve and invested a bit of money into AsianBride. After working with the team there and realising just how much pain it was to plan a wedding, I thought it would be a great challenge to start a new business in the Wedding Industry and see how much of an impact I can make.
The new company called….. wait for it….. LetsGetWeddy!
My objective has been to create compelling and rich content for all brides-to-be and grooms, to read, learn and inspire. I know it sounds a little fluffy but hear me out.
We started by posting two blogs a day and have a team of writers contributing. We moved into a small office in west London and were selling advertising solutions to wedding suppliers all around the UK. Suppliers have been super receptive in joining the bandwagon and we have learnt SO MUCH since the launch in December 2014.
Since then we have created an awesome piece of technology that helps facilitate a bride or groom to plan their big day without the pain, stress and hassle of juggling so many suppliers.
The thought process goes something like this: most weddings have between 15-20 wedding suppliers (florist, wedding dress, DJ etc.). Subject to availability and price, the wedding supplier would be happy to offer their product/service to a couple.
With this NEW technology we’ve built, Brides would be able to book a wedding supplier like anyone would normally book a hotel room or a flight – you simply select your wedding day, (schedule a viewing/tasting), allocate the budget, location, make sure the supplier meets the basic requirements (capacity, size, colours, fitting, taste, products etc) and purchase the service or product directly from the supplier.
Of course its a lot easier said than done, but we are hoping that with one bride having an AWESOME experience can relay to more and more brides wanting to use our service FOR FREE may I add – we can slowly but surely make a dent and positive impact in the wedding market.
Acquiring and speaking with brides has been a great experience, we have been exhibiting at the National Wedding Show around the UK, Manchester and Birmingham were great and we had the most success at the Olympia. Brides NEED this product, it typically takes around 8-12 month to plan for a wedding – with this decent piece of tech, we could not only save them money (lots of cool features and promos from suppliers) but LOTS of time too!
Brides should be able to – in theory, plan and book their whole wedding over a weekend – wouldn’t that be awesome – well we at Weddy are going to have a crack at it.
I feel that Weddy will assist wedding planners, wedding suppliers, showcase their products and services in a better light and Brides will have a seamless experience planning possibly the biggest/most expensive day of their lives.
We have over 6,000 brides currently on our database and most are very fond of our offering where we can recommend wedding suppliers to them FOR FREE as a form of Lead Generation to see how the process of booking a supplier looks like. What are the pains, where are the drop offs and what can we do to stop it or make it convert better? We also are building what we call the “Weddy Declaration” which basically means that we are able to assign basic “Rules of Engagement” for all parties to adhere too from what is expected from a brides on our platform, and what each supplier needs to do to offer the best product and value to our brides.
Not ALL Brides are for certain Suppliers, and not ALL Suppliers cater for Brides. The trick is to find what each Brides wants, give her the tools to best search for the supplier shes looking for and find the PERFECT supplier who meets her requirements and vice versa.
We are now in the process of scaling our suppliers on the platform which I believe will be a market leading technology, no doubt we will have a thousand clones overnight, but our focus is to make sure both brides and suppliers are happy.
I wish anyone looking to get married to check out LetsGetWeddy and share it with friends. Soon you’ll be able to do so much more so keep coming back. And for suppliers, please register, we’ll have lots of tips and tricks on how you too can grow your businesses and acquire more brides with the knowledge and experience we’ve gained over the last weeks and months.
We will become the one-stop-shop for all things weddings in the UK.
As always, I welcome all feedback and thoughts.